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Handbook

Text and links

This section provides guidelines for writing, formatting, and using text and links in Kinsta content.

Keyboard shortcuts

Section titled “Keyboard shortcuts”

Bold each “key,” but not the plus sign between them:

  • Ctrl + Alt + T

Headings and subheadings

Section titled “Headings and subheadings”

All headings should be formatted according to their hierarchy via Google Docs’ text style dropdown menu:

IMAGE

Headings are written in sentence case. (This is a change that came with rebranding at the end of 2023. Previously, headings used the up-style AP title case.)

  • Do not bold or link words in headings.
  • Do not end headings in a period or exclamation point. (Question marks are okay.)

Emoji

Section titled “Emoji”

In general, avoid using emoji in your written content (unless you’re specifically writing about emoji — then go for it! 🤪😬😜).

Company logos

Section titled “Company logos”

If you’re including an image of a logo that we do not own, first ensure the company has granted permission to do so by checking their published terms. Many companies include guidelines in their terms that explain when it’s OK to use their brand assets (e.g. logos).

When in doubt, either do not include them or check with the Legal or Editorial Teams.

Section titled “Links”

All links should be at least five characters long. To improve accessibility, incorporate two or more words in each link’s description.

Avoid linking generic words such as “Click here,” “More information,” “In this article,” etc. Try to link words and phrases that hint at what the user will actually encounter after clicking the link. Keeping the anchor text relevant is also an SEO best practice.

Important:

  • Protocol: To contribute to a secure web, always use HTTPS protocol in your links. Never HTTP.
  • Direct links: Always include resolved URLs in your links to avoid unnecessary redirects. You can check this by opening the target page and copying the URL directly from the browser’s address bar.
  • UTM: Ensure to remove any UTM parameters present in the link.
  • Backlinks: If properly contextualized, you can include a single link to your website within the article’s content, subject to approval by the Editorial Team.